Thus I have followed the maxim by Sun Tzu, "Never fight in your home territory. It's the dispersive ground where you can't keep the formation and morale."
If I resort to the position of a technical expert in general informatics, I would risk my focus to miss the ultimate costumer, the patient, by talking about the aspects only inside of computers and networks.
I have seen lots of health IT technicians who concentrate only on IT issues and are hesitant to leave their home territory. They made me feel left alone while we are talking with clinicians on technical issues. That's really the dispersive ground.
My tactics is refraining to use technical jargons as far as possible and introducing clinical examples as much as possible. That would move the battle ground a bit away from the technical ground and closer to the healthcare side where the clinicians and patients reside.
My personal observation is that most of the failed health IT projects have been fought on such dispersive grounds, intensively technical territories.
Ray Murakami
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